On The Boutique Beat

If fashion has the power to transport, then Tucci in Solana Beach could quite possibly be the mother ship. Planted among shabby chic home boutiques and lifestyle stores, this South Cedros spot brings a fresh touch of metropolis-cool to a beachside shopping strip more readily associated with a style lexicon of surfwear and Juicy Couture sweat suits.

Tucci’s unique position on the Solana Beach shopping landscape? By sourcing San Diego exclusives from New York and Paris, owner and buyer Jessica Agatucci leads fashionistas on a stylish escape from the Socal shopping norm. And thanks to her picks from Charlotte Ronson, Philip Lim and Diane Von Furstenburg -- all edited for the North County set -- she delivers a great getaway for funky, fashion-forward and classic dressers alike.

Home to both casual and très put-together stylings, Tucci serves up a variety of luxurious knits, soft blouses, sophisticated workaday skirts and glitzy high-style dresses. So whether your dress code speaks to the breezy unbuttoned luxe of the California coast or the fast pace of the city, with Tucci’s creative, on-the-pulse inventory, chic discoveries are guaranteed.

San Diego design darlings rejoice, though just a few years old, Tucci’s a hip destination with all the goods to become Solana Beach fashion mainstay, if not part of the Southern Californian retail establishment.


The Glam Standing:
Elegant tented fitting rooms add whimsy to an otherwise sleek minimalist décor, while sculptural flower arrangements ensure an inviting, airy space that puts the focus firmly on the unique mix of labels.

The Style Selection:
Net-a-porter-like in its focus on fashion-forward separates, don't expect your usual beach town boutique filled with denim and jersey offerings. Go to hunt down that cool Rogan T-shirt you saw on Gossip Girl or the chic Development tunic you spied on Cashmere Mafia. Price tags compete fairly with any other high-end store with similar big name labels.

The Je Ne Sais Quoi:
With prime picks from Vanessa Bruno, Tucci’s real pièce de résistance lies in the fabulous French finds you'll be very hard pressed to get your hands on anywhere else in the county. Think chic imports you'd feel equally comfortable wearing strolling the streets of St Germain as hanging out on the sands at Swami's. Now that's something to write home about.

Vive la différence!
Tucci Boutique
130 South Cedros
Solana Beach CA, 92075