It's not just the silver birch wallpaper plastered across this cozy store on 30th Street that invites San Diego’s fashionable to frolic like wood nymphs -- although it helps. Instead, put it down to a neatly selected mix of threads blossoming with natural indie chic.
By singling out fashion favorites and emerging designers to suit the artistic sensibilities of South Park shoppers, Maeve Riley’s owner and buyer Michelle Smith seems to have created a fashion haven for San Diego’s cool, creative class. Moreover, with its location wedged between several hip hangouts, the store’s concept successfully offers up equal measures of edginess and California casual.
For every girl lusting after quality, on-trend basics Riley proposes C and C California, Lauren Moffat, Mon Petit Oiseau and Sass and Bide. Meanwhile, edgier fashionistas can relish an eclectic lineup of labels including offbeat options from Paul Frank and Scrapbook . And, with La Petite Princesse jewelry that picks up on the store’s affinity for natural charm, the assortment is complete: chic and colorful with an organic, roughhewn quality.
Surely, if there were ever a destination in San Diego for fresh and funky coffeehouse couture, Maeve Riley would be it.
The Glam Standing:
With its small premises, you’d be forgiven for expecting Riley to be a glam jam of clothes, but thanks to dressing room-like touches -- Venetian mirrors and chandeliers -- this bijoux boutique has all the jewelry box plushness and appeal of a private boudoir.
The Style Selection:
Prices range between $30 to $70 for soft tees, $150 to $185 for top name jeans and between $100 and $400 for tunics and dresses, so cheap chic this ain't. However, Maeve Riley does make for the perfect indie alternative to Bloomies. Make it a go-to for cornerstones to your seasonal wardrobe and you'll be fighting off the compliments. Hit the jeans rail for the individual attention you'll get finding the right fit. Or, if it’s dressier blouses and frocks you’re hunting down, shop Riley’s fabulous one-of-a-kind finds.
The Je Ne Sais Quoi:
Picking up on a trend that has seen regional boutiques like Portland's Le Train Bleu go online, Maeve Riley now also hosts a virtual storefront and web teaser featuring key looks. So now you get in a shopping preview over a latte -- how better to get your fashion clicks?
Maeve Riley
2328 ½ 30th Street
San Diego, CA 92104
619.501.3500
Maeveriley.com
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